About me
Adrian Fernandez
Hi, I'm a product designer and front-end developer focused on creating digital experiences that feel effortless and scale well. I care about design that improves how people interact with technology.
I’m currently open to new opportunities where I can collaborate with thoughtful teams, solve meaningful problems, and continue growing as a designer.
What I Do
As a product designer, I focus on turning ideas into meaningful experiences that are both intuitive and visually engaging.
ui/ux design
Wireframing and prototyping
User Interface design for web and mobile
Usability testing and user feedback analysis
Interaction design and micro-animations
Web Design & Development
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
SEO
Optimize on-page SEO and keyword strategy
Improve site speed and technical SEO
Create SEO-focused content
Track performance and refine rankings
ui/ux design
Wireframing and prototyping
User Interface design for web and mobile
Usability testing and user feedback analysis
Interaction design and micro-animations
Web Design & Development
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
SEO
Optimize on-page SEO and keyword strategy
Improve site speed and technical SEO
Create SEO-focused content
Track performance and refine rankings
ui/ux design
Wireframing and prototyping
User Interface design for web and mobile
Usability testing and user feedback analysis
Interaction design and micro-animations
Web Design & Development
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
SEO
Optimize on-page SEO and keyword strategy
Improve site speed and technical SEO
Create SEO-focused content
Track performance and refine rankings
My Journey
What started as simple curiosity has grown into a career focused on creating thoughtful, user-centered digital experiences that combine storytelling, structure, and design.
Web Dev & Operations
The Brandit Agency
2025 - Present
Web Dev & Operations
The Brandit Agency
2025 - Present
Web Dev & Operations
The Brandit Agency
2025 - Present
Senior UI/UX Designer
Purefy
2022 - 2024
Senior UI/UX Designer
Purefy
2022 - 2024
Senior UI/UX Designer
Purefy
2022 - 2024
Front-End Web Developer
CAS Auto
2019 - 2022
Front-End Web Developer
CAS Auto
2019 - 2022
Front-End Web Developer
CAS Auto
2019 - 2022
Entry Web Designer
Gluego
2017 - 2019
Entry Web Designer
Gluego
2017 - 2019
Entry Web Designer
Gluego
2017 - 2019
Common Tools I Use
These are just a few tools that make my creative process feel smooth. From early sketches to final builds, each one helps me move faster, stay organized, and keep ideas feeling alive.
Figma
My go-to for UI/UX design perfect for wire-framing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design perfect for wire-framing, prototyping, and collaborating in real time.
Adobe Creative Suite
My creative foundation for branding, visuals, and assets that support every product I design Photoshop, Illustrator, and After Effects are my go-tos for polish and precision.
Adobe Creative Suite
My creative foundation for branding, visuals, and assets that support every product I design Photoshop, Illustrator, and After Effects are my go-tos for polish and precision.
Visual Studio Code
I use vs code to bring concepts to life with HTML, CSS, and JavaScript tweaking interactions, refining layouts, and making sure everything feels just right in the browser.
Visual Studio Code
I use vs code to bring concepts to life with HTML, CSS, and JavaScript tweaking interactions, refining layouts, and making sure everything feels just right in the browser.
WordPress
A great tool I use for client projects that need scalability, custom functionality, and a structured CMS. Perfect for building polished, maintainable web experiences.
WordPress
A great tool I use for client projects that need scalability, custom functionality, and a structured CMS. Perfect for building polished, maintainable web experiences.
Webflow
My go-to for building responsive sites without losing the design details that matter. I love how visual it is while still giving me full control.
Webflow
My go-to for building responsive sites without losing the design details that matter. I love how visual it is while still giving me full control.
My PRocess
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Discover
This is where I dig into the “why” behind the product. I learn about your users, business goals, and challenges to define a clear foundation for design decisions moving forward.
01.
Discover
This is where I dig into the “why” behind the product. I learn about your users, business goals, and challenges to define a clear foundation for design decisions moving forward.
01.
Discover
This is where I dig into the “why” behind the product. I learn about your users, business goals, and challenges to define a clear foundation for design decisions moving forward.
02.
Design
Here I translate ideas into structure and flow. I create wireframes, prototypes, and visual explorations that bring clarity to the experience and help visualize how users will interact with the product.
02.
Design
Here I translate ideas into structure and flow. I create wireframes, prototypes, and visual explorations that bring clarity to the experience and help visualize how users will interact with the product.
02.
Design
Here I translate ideas into structure and flow. I create wireframes, prototypes, and visual explorations that bring clarity to the experience and help visualize how users will interact with the product.
03.
Feedback & Refinement
Collaboration is at the core of my process. I share progress early with clients and or team, gather feedback, and refine the design to make sure it aligns with the goal and vision.
03.
Feedback & Refinement
Collaboration is at the core of my process. I share progress early with clients and or team, gather feedback, and refine the design to make sure it aligns with the goal and vision.
03.
Feedback & Refinement
Collaboration is at the core of my process. I share progress early with clients and or team, gather feedback, and refine the design to make sure it aligns with the goal and vision.
04.
Develop
This is where the design comes to life. I refine interactions, build responsive layouts, and collaborate with developers to ensure the final product feels cohesive, consistent, and true to the design intent.
04.
Develop
This is where the design comes to life. I refine interactions, build responsive layouts, and collaborate with developers to ensure the final product feels cohesive, consistent, and true to the design intent.
04.
Develop
This is where the design comes to life. I refine interactions, build responsive layouts, and collaborate with developers to ensure the final product feels cohesive, consistent, and true to the design intent.
05.
Deliver & Evolve
Once everything is finalized, the project is launched and delivered. It doesn't end there after launch, I stay engaged testing, gathering feedback, and refining the experience based on real user data.
05.
Deliver & Evolve
Once everything is finalized, the project is launched and delivered. It doesn't end there after launch, I stay engaged testing, gathering feedback, and refining the experience based on real user data.
05.
Deliver & Evolve
Once everything is finalized, the project is launched and delivered. It doesn't end there after launch, I stay engaged testing, gathering feedback, and refining the experience based on real user data.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Adrian Fernandez
Hi, I'm a product designer and front-end developer focused on creating digital experiences that feel effortless and scale well. I care about design that improves how people interact with technology.
I’m currently open to new opportunities where I can collaborate with thoughtful teams, solve meaningful problems, and continue growing as a designer.
What I Do
As a product designer, I focus on turning ideas into meaningful experiences that are both intuitive and visually engaging.
ui/ux design
Wireframing and prototyping
User Interface design for web and mobile
Usability testing and user feedback analysis
Interaction design and micro-animations
Web Design & Development
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
SEO
Optimize on-page SEO and keyword strategy
Improve site speed and technical SEO
Create SEO-focused content
Track performance and refine rankings
ui/ux design
Wireframing and prototyping
User Interface design for web and mobile
Usability testing and user feedback analysis
Interaction design and micro-animations
Web Design & Development
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
SEO
Optimize on-page SEO and keyword strategy
Improve site speed and technical SEO
Create SEO-focused content
Track performance and refine rankings
ui/ux design
Wireframing and prototyping
User Interface design for web and mobile
Usability testing and user feedback analysis
Interaction design and micro-animations
Web Design & Development
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
SEO
Optimize on-page SEO and keyword strategy
Improve site speed and technical SEO
Create SEO-focused content
Track performance and refine rankings
My Journey
What started as simple curiosity has grown into a career focused on creating thoughtful, user-centered digital experiences that combine storytelling, structure, and design.
Web Dev & Operations
The Brandit Agency
2025 - Present
Web Dev & Operations
The Brandit Agency
2025 - Present
Web Dev & Operations
The Brandit Agency
2025 - Present
Senior UI/UX Designer
Purefy
2022 - 2024
Senior UI/UX Designer
Purefy
2022 - 2024
Senior UI/UX Designer
Purefy
2022 - 2024
Front-End Web Developer
CAS Auto
2019 - 2022
Front-End Web Developer
CAS Auto
2019 - 2022
Front-End Web Developer
CAS Auto
2019 - 2022
Entry Web Designer
Gluego
2017 - 2019
Entry Web Designer
Gluego
2017 - 2019
Entry Web Designer
Gluego
2017 - 2019
Common Tools I Use
These are just a few tools that make my creative process feel smooth. From early sketches to final builds, each one helps me move faster, stay organized, and keep ideas feeling alive.
Figma
My go-to for UI/UX design perfect for wire-framing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design perfect for wire-framing, prototyping, and collaborating in real time.
Adobe Creative Suite
My creative foundation for branding, visuals, and assets that support every product I design Photoshop, Illustrator, and After Effects are my go-tos for polish and precision.
Adobe Creative Suite
My creative foundation for branding, visuals, and assets that support every product I design Photoshop, Illustrator, and After Effects are my go-tos for polish and precision.
Visual Studio Code
I use vs code to bring concepts to life with HTML, CSS, and JavaScript tweaking interactions, refining layouts, and making sure everything feels just right in the browser.
Visual Studio Code
I use vs code to bring concepts to life with HTML, CSS, and JavaScript tweaking interactions, refining layouts, and making sure everything feels just right in the browser.
WordPress
A great tool I use for client projects that need scalability, custom functionality, and a structured CMS. Perfect for building polished, maintainable web experiences.
WordPress
A great tool I use for client projects that need scalability, custom functionality, and a structured CMS. Perfect for building polished, maintainable web experiences.
Webflow
My go-to for building responsive sites without losing the design details that matter. I love how visual it is while still giving me full control.
Webflow
My go-to for building responsive sites without losing the design details that matter. I love how visual it is while still giving me full control.
My PRocess
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Discover
This is where I dig into the “why” behind the product. I learn about your users, business goals, and challenges to define a clear foundation for design decisions moving forward.
01.
Discover
This is where I dig into the “why” behind the product. I learn about your users, business goals, and challenges to define a clear foundation for design decisions moving forward.
01.
Discover
This is where I dig into the “why” behind the product. I learn about your users, business goals, and challenges to define a clear foundation for design decisions moving forward.
02.
Design
Here I translate ideas into structure and flow. I create wireframes, prototypes, and visual explorations that bring clarity to the experience and help visualize how users will interact with the product.
02.
Design
Here I translate ideas into structure and flow. I create wireframes, prototypes, and visual explorations that bring clarity to the experience and help visualize how users will interact with the product.
02.
Design
Here I translate ideas into structure and flow. I create wireframes, prototypes, and visual explorations that bring clarity to the experience and help visualize how users will interact with the product.
03.
Feedback & Refinement
Collaboration is at the core of my process. I share progress early with clients and or team, gather feedback, and refine the design to make sure it aligns with the goal and vision.
03.
Feedback & Refinement
Collaboration is at the core of my process. I share progress early with clients and or team, gather feedback, and refine the design to make sure it aligns with the goal and vision.
03.
Feedback & Refinement
Collaboration is at the core of my process. I share progress early with clients and or team, gather feedback, and refine the design to make sure it aligns with the goal and vision.
04.
Develop
This is where the design comes to life. I refine interactions, build responsive layouts, and collaborate with developers to ensure the final product feels cohesive, consistent, and true to the design intent.
04.
Develop
This is where the design comes to life. I refine interactions, build responsive layouts, and collaborate with developers to ensure the final product feels cohesive, consistent, and true to the design intent.
04.
Develop
This is where the design comes to life. I refine interactions, build responsive layouts, and collaborate with developers to ensure the final product feels cohesive, consistent, and true to the design intent.
05.
Deliver & Evolve
Once everything is finalized, the project is launched and delivered. It doesn't end there after launch, I stay engaged testing, gathering feedback, and refining the experience based on real user data.
05.
Deliver & Evolve
Once everything is finalized, the project is launched and delivered. It doesn't end there after launch, I stay engaged testing, gathering feedback, and refining the experience based on real user data.
05.
Deliver & Evolve
Once everything is finalized, the project is launched and delivered. It doesn't end there after launch, I stay engaged testing, gathering feedback, and refining the experience based on real user data.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
About me
Adrian Fernandez
Hi, I'm a product designer and front-end developer focused on creating digital experiences that feel effortless and scale well. I care about design that improves how people interact with technology.
I’m currently open to new opportunities where I can collaborate with thoughtful teams, solve meaningful problems, and continue growing as a designer.
What I Do
As a product designer, I focus on turning ideas into meaningful experiences that are both intuitive and visually engaging.
ui/ux design
Wireframing and prototyping
User Interface design for web and mobile
Usability testing and user feedback analysis
Interaction design and micro-animations
Web Design & Development
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
SEO
Optimize on-page SEO and keyword strategy
Improve site speed and technical SEO
Create SEO-focused content
Track performance and refine rankings
ui/ux design
Wireframing and prototyping
User Interface design for web and mobile
Usability testing and user feedback analysis
Interaction design and micro-animations
Web Design & Development
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
SEO
Optimize on-page SEO and keyword strategy
Improve site speed and technical SEO
Create SEO-focused content
Track performance and refine rankings
ui/ux design
Wireframing and prototyping
User Interface design for web and mobile
Usability testing and user feedback analysis
Interaction design and micro-animations
Web Design & Development
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
SEO
Optimize on-page SEO and keyword strategy
Improve site speed and technical SEO
Create SEO-focused content
Track performance and refine rankings
My Journey
What started as simple curiosity has grown into a career focused on creating thoughtful, user-centered digital experiences that combine storytelling, structure, and design.
Web Dev & Operations
The Brandit Agency
2025 - Present
Web Dev & Operations
The Brandit Agency
2025 - Present
Web Dev & Operations
The Brandit Agency
2025 - Present
Senior UI/UX Designer
Purefy
2022 - 2024
Senior UI/UX Designer
Purefy
2022 - 2024
Senior UI/UX Designer
Purefy
2022 - 2024
Front-End Web Developer
CAS Auto
2019 - 2022
Front-End Web Developer
CAS Auto
2019 - 2022
Front-End Web Developer
CAS Auto
2019 - 2022
Entry Web Designer
Gluego
2017 - 2019
Entry Web Designer
Gluego
2017 - 2019
Entry Web Designer
Gluego
2017 - 2019
Common Tools I Use
These are just a few tools that make my creative process feel smooth. From early sketches to final builds, each one helps me move faster, stay organized, and keep ideas feeling alive.
Figma
My go-to for UI/UX design perfect for wire-framing, prototyping, and collaborating in real time.
Figma
My go-to for UI/UX design perfect for wire-framing, prototyping, and collaborating in real time.
Adobe Creative Suite
My creative foundation for branding, visuals, and assets that support every product I design Photoshop, Illustrator, and After Effects are my go-tos for polish and precision.
Adobe Creative Suite
My creative foundation for branding, visuals, and assets that support every product I design Photoshop, Illustrator, and After Effects are my go-tos for polish and precision.
Visual Studio Code
I use vs code to bring concepts to life with HTML, CSS, and JavaScript tweaking interactions, refining layouts, and making sure everything feels just right in the browser.
Visual Studio Code
I use vs code to bring concepts to life with HTML, CSS, and JavaScript tweaking interactions, refining layouts, and making sure everything feels just right in the browser.
WordPress
A great tool I use for client projects that need scalability, custom functionality, and a structured CMS. Perfect for building polished, maintainable web experiences.
WordPress
A great tool I use for client projects that need scalability, custom functionality, and a structured CMS. Perfect for building polished, maintainable web experiences.
Webflow
My go-to for building responsive sites without losing the design details that matter. I love how visual it is while still giving me full control.
Webflow
My go-to for building responsive sites without losing the design details that matter. I love how visual it is while still giving me full control.
My PRocess
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Discover
This is where I dig into the “why” behind the product. I learn about your users, business goals, and challenges to define a clear foundation for design decisions moving forward.
01.
Discover
This is where I dig into the “why” behind the product. I learn about your users, business goals, and challenges to define a clear foundation for design decisions moving forward.
01.
Discover
This is where I dig into the “why” behind the product. I learn about your users, business goals, and challenges to define a clear foundation for design decisions moving forward.
02.
Design
Here I translate ideas into structure and flow. I create wireframes, prototypes, and visual explorations that bring clarity to the experience and help visualize how users will interact with the product.
02.
Design
Here I translate ideas into structure and flow. I create wireframes, prototypes, and visual explorations that bring clarity to the experience and help visualize how users will interact with the product.
02.
Design
Here I translate ideas into structure and flow. I create wireframes, prototypes, and visual explorations that bring clarity to the experience and help visualize how users will interact with the product.
03.
Feedback & Refinement
Collaboration is at the core of my process. I share progress early with clients and or team, gather feedback, and refine the design to make sure it aligns with the goal and vision.
03.
Feedback & Refinement
Collaboration is at the core of my process. I share progress early with clients and or team, gather feedback, and refine the design to make sure it aligns with the goal and vision.
03.
Feedback & Refinement
Collaboration is at the core of my process. I share progress early with clients and or team, gather feedback, and refine the design to make sure it aligns with the goal and vision.
04.
Develop
This is where the design comes to life. I refine interactions, build responsive layouts, and collaborate with developers to ensure the final product feels cohesive, consistent, and true to the design intent.
04.
Develop
This is where the design comes to life. I refine interactions, build responsive layouts, and collaborate with developers to ensure the final product feels cohesive, consistent, and true to the design intent.
04.
Develop
This is where the design comes to life. I refine interactions, build responsive layouts, and collaborate with developers to ensure the final product feels cohesive, consistent, and true to the design intent.
05.
Deliver & Evolve
Once everything is finalized, the project is launched and delivered. It doesn't end there after launch, I stay engaged testing, gathering feedback, and refining the experience based on real user data.
05.
Deliver & Evolve
Once everything is finalized, the project is launched and delivered. It doesn't end there after launch, I stay engaged testing, gathering feedback, and refining the experience based on real user data.
05.
Deliver & Evolve
Once everything is finalized, the project is launched and delivered. It doesn't end there after launch, I stay engaged testing, gathering feedback, and refining the experience based on real user data.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.